About Joli Campbell & QuickSilverHair: Natural Gray Hair Care Solutions & The Founder Story
Hi, I’m Joli Campbell, I am a 50-something silver sister authentically aging with natural silver hair. I transitioned to my natural gray over ten years ago, and throughout that journey I discovered there seemed to be this myth that gray hair care was only purple shampoo. But purple shampoo was problematic for many of us, and I knew there could be a different solution. I saw and felt a need in our silver hair community. We needed something for one of our most common issues with gray hair. YELLOWING!
The specific problems became clear quickly: purple shampoo made me itch, it dried out my curls, and I felt like after I shampooed, conditioned and added my curly styling products—the purple had been rinsed away. And many of my silver sisters noticed that when it didn’t wash away, the purple shampoo built up over time and turned their hair lavender, blue or even green.
I am naturally a solution oriented person. I enjoy doing research and finding answers. My professional background includes product development, labeling, website design, writing and research as a professional coach, nutritional consultant, organic living, and living with food and other allergies. As a lifelong apprentice to my mom, who is a natural healer, herbologist, and product formulator, I started looking for an answer to naturally help us remove that yellowing. I knew there had to be a different way than violet dye to deal with this issue.
First, I discovered the issues with purple shampoo:
- Purple shampoo, is designed to COVER yellowing, it doesn’t remove.
- Purple shampoo, is toner, it is made with violet dye usually from petroleum sources. Yikes.
- Purple shampoo, is considered an irritant to the scalp and can cause allergies, itching, and dry skin.
You can read my full discoveries and research of purple shampoo here: What is Purple Shampoo?
What to use on gray hair instead of purple shampoo?
- Clarifying shampoo: which had limited abilities at combating build-up without drying out hair.
- Salon toners for gray hair: which led us straight back to the stylist’s chair and our heads covered in dye again.
- Home remedies: Some very mixed results using one or more ingredients of lemon, baking soda, vinegar, peroxide, and even dish soap.
This, next, led me to ask two questions:
- Why are we covering our hair with dye after we have ditched the dye?
- Instead, why aren’t we removing the dingy or yellowy discoloration on our natural silver hair?
The Search for Answers Began in the Lab
After many years, working in my mother’s herb lab as head guinea pig and helping her create and manufacture products. I hit my lab, aka my kitchen; I pulled out my essential oils, charcoal, coconut oil, shea butter, teas, and clays.
I did some preliminary research and found in the curly community it is a common practice to cleanse away all our curl products, on clarification day, with various clays.
That’s my first before and after.
The Kaolin Clay Gray Hair Mask Discovery
I found Kaolin clay, which is excellent for hair while it detoxes and adsorbs impurities from the hair, it doesn’t strip the hair. Kaolin clay is the real deal: clarifying, softening, adding volume, and really shining up those silvers. This silver-safe ingredient became the foundation of QuickSilverHair’s natural hair brightening solution.
I made many mixes and tried several recipes on my own hair. In the spring of 2017, after months of research and trial and error, I finally found a winner and QuickSilverHair Clay was born.
One problem remained; I needed oil to activate the clay. I needed oil to return hydration to the hair. DRY HAIR YELLOWS…did you know that? Most of us also struggle with frizz.
The Perfect Silver Hair Products Partnership: Clay + Squalane Oil
Back then, I revived an old recipe for hair oil that I had made some 20 years ago for my dry curls. I tweaked it a little with some more skin and hair healthy oils and the original QuickSilverHair Oil blend was born. Through the years I discovered the need for a 100% clear oil so I reformulated with squalane oil.
Squalane is a 100% clear, silver-safe ingredient that’s perfect for both hair and scalp health.
Why Squalane Oil is Silver-Safe Magic:
- 100% clear and colorless – won’t add unwanted tints to your silver hair
- Lightweight and non-greasy – perfect for most hair types
- Scalp-safe and gentle – ideal for sensitive skin
- Protective – prevents the dryness that can lead to yellowing by protecting your hair
Becoming a Gray Hair Care Expert:
Over the years, I’ve become a trusted voice in the gray hair community through my extensive writing and personal consultations. As of 2025, I’ve authored 5 ebooks, written nearly 100 blog posts sharing research and solutions, produced 150 educational YouTube videos, and created multiple ultimate guides specifically for gray hair care –with more to come. For 5 years, I’ve provided private consultations to help individuals navigate their unique silver hair journeys. This combination of hands-on product development and deep community engagement has given me invaluable insights into what our silver hair community truly needs.
Join Our Silver Hair Community
I truly hope you love it, and I hope I have brought you something that improves your life. Today, QuickSilverHair is the only clay product designed for silver hair, leading a movement that celebrates silver hair as beautiful, vibrant, and worthy of specialized care. Our silver hair community spans the globe, united by the belief that authentically aging means embracing our natural beauty with the right silver hair products.
As always it is about so much more than the hair.
